Lauren Lankford
Marketing operator with 9 years building positioning, launch GTM, and storytelling systems from scratch at product-led companies in areas of emerging tech. Track record scaling audiences from zero, launching flagship products to market, and shaping narratives that move products into cultural conversation. Design-fluent, AI-native, and most useful on products that are ready to surpass the early-adoption stage.
EXPERIENCE
Story — Marketing Lead
Jan 2025 – Present
- Own positioning, GTM strategy, and cross-channel narrative across marketing, brand, and experiential efforts
- Lead launches, lifecycle campaigns, and executive comms across social and partner channels
- Guide global content distribution team across English-, Chinese-, and Korean-speaking markets
- Direct Design on marquee assets, sequence pacing with all parties, and oversee partner contingencies
- Led two global buildathons, reaching 1.8k+ developers, 290+ submitted projects, and 13+ bounty partners
- Led narrative & GTM for our flagship Seoul event: 700+ attendees, 37 articles in 17 outlets, 2M impressions
- Launched the Story Network, driving 2x early growth in audience, developer adoption, and platform usage
SuperRare — Senior Manager, Growth
Sep 2023 – June 2024
- Scaled social footprint: 1.5M impressions on X in 90 days (+350%) and 4x growth in audience
- Redesigned email content strategy for 80k+ users, achieving 35% average open rates
- Built internal GPT tools to democratize marketing insights across the org
SuperRare — Program Manager, Curator Experience
Jan 2023 – Sep 2023
- Directed product strategy and build-out for curator tools that netted $3M in sales within a year
- Led social and digital content for key partner activations, including Gucci and Nars Cosmetics
Yours Truly Creative — Content Consultant
Jan 2022 – Jan 2023
- Led a musician incubator for Twitch, delivering curriculum as well as a playbook for future cohorts
- Pitched new peer-to-peer artist tools for Spotify, delivering commissioned research and strategy
SuperRare — Technical Support Lead
Mar 2021 – Jan 2022
- Owned Support, reducing SLA by 55% for issue closure; scaled a Discord from 0 to 30k+ members
- Drove 6.5k user registrations by owning customer support, onboarding UX, and community strategy
EDUCATION
NYU, Gallatin School of Individualized Study
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B.A., Anthropology, Media Studies
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2016