As a Korean-founded company, Story needed to make a definitive statement at KBW. The overarching goal was to dominate the conversation for the week.
The event spanned a VIP dinner for institutional investors and government officials, followed by a full-day summit with keynotes, panels, and live demos.
Content and social had to capture all of this onsite action and serve multiple audiences across Korean and Western channels simultaneously, coordinating three concurrent work streams:
- original social content
- ecosystem and partner announcements
- press and comms distribution
Narrative & Content Strategy
Wrote and framed all original tweets before, during, and after the event. Worked with design on announcement videos, speaker reveal assets, and teasers. Set the narrative angle and defined how to position an event that wrangled AI, IP, blockchain, K-culture, and Korean politics into a single conversation.
Production & Asset Management
Managed a two-person video team to produce promotional and recap assets, including same-day turnarounds during the event. Directed the livestream go-live (dual Korean and Western streams with live translators onsite). Owned the real-time clipping workflow: pulling highlights from the live stream, verifying live translations for accuracy, and pushing clips to social as the event happened.
Distribution & Orchestration
Traffic-controlled timing for partnership announcements and press highlights so nothing stepped on each other. Owned distribution and rollout for onsite podcasts booked by comms and media partners. All content flowing through Story’s main social channels, from all workstreams, was edited and approved by me.
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